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This site had the following in the web site, "Its Time to Prepare Yourself for Your New Career! Here s a quick list of the benefits of certification and degree programs." We observed that the web site stated " Get the skills you need for todays jobs." It also stated " Earn bigger raises, faster promotion or a new career in the field of your choice. Certification and diploma programs are highly time-effective if you have to finish your education quickly. Certification courses sometimes consist of 6-8 weeks, and a series of certification courses can often be completed in a few months." The header had child day care as the highest ranking keyword. It was followed by child day care school, child day care career, and child care career which isn't as ranked as highly as child day care. The next words the site uses is certification. career school was also included and could not be seen by web crawlers.